Join us for a hands-on workshop on crafting engaging marketing and media strategies in collaboration with the hospitality industry

Join us for an immersive evening designed to bridge the gap between hospitality, media, and marketing. Hosted by B2C Creative at The Conservatory Houston, this workshop blends strategy, hands-on creation, and real-world application to help you build stronger digital footprints for your business or brand.

In today’s marketing landscape, media alone isn’t enough — you need strategy, storytelling, and community to back it up. Whether you’re a restaurant owner, bartender, food content creator, or event professional, this workshop will teach you how to plan, produce, and monetize content that performs both online and offline.

What to Expect

Interactive Workshop Structure (2.5 Hours Total)

Part 1: Strategy & Education (60 min)

Learn what makes hospitality content perform. We’ll cover content pillars, viral trends, storytelling structure, and algorithm insights — taught by John Pittman (@Bartender2CEO) and a special guest from the hospitality media space.

Part 2: Team Workshop & Cohort Creation (60 min)

Break into teams and collaborate with other attendees to produce content in real time. Capture videos and photos featuring The Conservatory’s food vendors and hospitality spaces. Learn camera composition, lighting, framing, and social hooks while working hands-on with peers.

Part 3: Editing, Monetization & Next Steps (45 min)

We’ll walk through editing basics, content repurposing, and how to use your media for sponsorship pitches, personal branding, or lead generation.

Wrap-Up & Networking (15 min)

Enjoy cocktails, connect with your peers, and discover new business and creative partnerships through an open networking mixer.

About The Conservatory

Located in the heart of Houston’s Galleria district, The Conservatory features over a dozen food vendors, two bars, and a variety of event spaces that blend casual dining with creative energy. It’s one of the city’s most dynamic environments for hospitality entrepreneurs, creators, and event hosts alike — a perfect backdrop for this collaborative workshop.

About B2C Creative

B2C Creative is a Texas-based media and event production agency led by hospitality media entrepreneur John Pittman (@Bartender2CEO). The team has produced hundreds of viral videos and curated over 50 branded events for clients across hospitality, real estate, and tech — including SpeedRailz, Red Swan, and Houston Hotties Socail Hour.

B2C Creative specializes in media strategy, event marketing, and educational content designed to help brands tell their stories, build audiences, and convert engagement into measurable growth.