Description

Starting Salary Range: $56,209 - $66,907

JOB DESCRIPTION: The Social Media Content Specialist is responsible for developing, implementing, and managing digital content strategies to promote the City of Mansfield’s Community Engagement initiatives and the Visit Mansfield tourism brand. This position ensures consistent messaging across platforms, fosters community engagement, and enhances Mansfield’s reputation as a vibrant destination for residents, businesses, and visitors. The role involves close collaboration with the Director, Tourism Manager, and Community Engagement team to align messaging, campaigns, and promotions. Ability to work flexible hours, including evenings and weekends.

Examples Of Work To Be Performed

• Create, curate, and manage engaging content across official City of Mansfield social media channels (Community Engagement, Mansfield Commission for the Arts, Historic Downtown Mansfield, and Visit Mansfield).
• Develop multimedia content, including graphics, short-form video, photography, and copywriting, tailored to diverse audiences.
• Collaborate with the Tourism Manager and Community Engagement staff to promote tourism initiatives, events, attractions, and city programs.
• Support citywide events, festivals, and cultural programs through live social coverage, community interaction, and post-event storytelling.
• Ability to handle on-site and servicing of industry and event trade shows
• Monitor analytics and coordinate with the Tourism Manager to prepare monthly reports to assess campaign effectiveness, audience growth, and engagement.
• Ensure content adherence to Mansfield’s brand standards and strategic goals for Tourism and Community Engagement.
• Track trends and best practices in digital communications for innovative content strategies.
• Respond to community inquiries and comments in a professional, timely manner, supporting transparency and resident engagement.
• Partner with Communications, Parks & Recreation, and Cultural Arts to create unified city campaigns.
  
  

Other Duties

Please note this job description is not designed to cover or contact a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Required Knowledge Skills And Abilities

• Demonstrated proficiency in writing, editing, graphics, and storytelling, with the ability to adapt tone for various audiences.
• Strong Proficiency in social media platforms (Facebook, Instagram, TikTok, LinkedIn,YouTube, X), analytics tools, and scheduling platforms.
• Experience with Adobe Creative Suite, Canva, or similar tools for visual content creation.
• Ability to manage multiple projects in a fast-paced environment and meet deadlines.
• Passion for community engagement, tourism, and showcasing Mansfield’s unique character.
  
  

Required Education, Training And Experience

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field (or equivalent experience).
• 5-7 years of experience in social media management, content creation, or digital marketing, preferably within government, tourism, or community engagement sectors.
  
  

Essential Physical Functions

The physical activity of this position:

• Reaching. Extending hand(s) and arm(s) in any direction.
• Standing. Particularly for sustained periods of time.
• Walking. Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.
• Fingering. Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand as in handling.
• Grasping. Applying pressure to an object with the fingers and palm.
• Feeling. Perceiving attributes of objects, such as size, shape, temperature or texture by touching with skin, particularly that of fingertips.
• Talking. Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
• Hearing. Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound.
  
  

The Physical Requirements Of This Position

• Sedentary work. Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
  
  

The visual acuity requirements including color, depth perception, and field vision:

• The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation of machines (including inspection); using measurement devices; and/or assembly or fabrication parts at distances close to the eyes.
  
  

The conditions the worker will be subject to in this position:

None. The worker is not substantially exposed to adverse environmental conditions.

Americans With Disabilities

The City of Mansfield complies with the Americans with Disabilities Act of 1990 and it is our policy to ensure that no person is discriminated against based on their disability. The City of Mansfield offers equal employment opportunity to qualified individuals and strictly prohibits the discrimination against qualified individuals on the basis of disability. The City of Mansfield shall provide reasonable accommodates to applicants and employees who are otherwise qualified to perform the essential job duties when doing so does not create an undue hardship for the city.

EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER

The City of Mansfield provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. The City of Mansfield is mandated by federal law to provide a drug-free working environment for the safety of its employees and the public. All employment is contingent upon passing a post-offer employment drug test and /or physical.