Mastering the Media—How to Craft Stories the Press Will Love

Think your organization’s story isn’t “newsworthy”? Think again.

About this Event

Think your organization’s story isn’t “newsworthy”?

Think again.

Join us for a power-packed Lunch & Learn session with award-winning PR strategist Felicia Perez of FAR Public Relations. Whether you're a nonprofit, a startup, or a growing brand, this workshop will help you connect with media in a way that gets attention and drives results.

Stop spinning your wheels on press releases that go nowhere.
Learn how to build genuine, lasting relationships with journalists.
Discover what it really takes to land your story in the headlines.

You’ll walk away knowing how to:

Find the Story: Learn techniques to discover relevant, media-friendly topics inside your organization.
Craft Core Messages: Get tips on creating clear messages that stick with both the press and your audience.
Build Media Relationships: Understand the dos and don’ts of reaching out to journalists (and getting them to actually respond).
Avoid Common Pitfalls: Learn the rookie mistakes that get your pitch tossed—and how to avoid them.

SPEAKER

Felicia Perez, Owner, FAR Public Relations

Felicia Perez, MA, APR, is the founder and owner of FAR Public Relations, a WBE/HUB-certified agency based in Houston. With 20 years of experience, Felicia has gone from producing Houston’s top TV newscasts to leading PR campaigns that have earned regional and national recognition. Most recently, her agency received the 2024 PRSA Houston Grand Excalibur Award—the top honor for excellence in PR. She’s passionate about helping organizations of all sizes find and tell their stories in powerful, media-savvy ways.

farpublicrelations.com

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DETAILS

Date & Time: Friday, May 23, 11:30 AM - 1:00 PM

Location: SESH Co-Working, 2808 Caroline Street, Parlor Event Space, Houston

Parking: There is a free private parking lot next to Weights & Measures Restaurant, accessible by Caroline Street or Dennis Street and also on-street parking along Caroline Street.

Arrival Details: The double door entrance faces Caroline Street. Look for the painted awning over the doors, flanked by two planters. Enter in through the double doors and check in at reception.

Lunch: Feel free to bring your lunch to enjoy during the workshop.

Space is limited and this workshop will not be live-streamed. Bring your questions, your curiosity—and your lunch!

SMBHOU SPONSORS

Impact HUB Houston, The Ion, SESH Coworking, Trish Badger Photography, Zoetica Media, Mighty Strategic Consulting, and SmartSocialMastery.

SMBHOU NEEDS YOU

The Social Media Breakfast of Houston is a community of over 1,400 PR, marketing and small business professionals who meet monthly in Houston, both in person and online. We want to promote your business with a social media and email campaign to our members! In return, we are looking for breakfast sponsors starting at $100 a month. Want to be an exclusive sponsor in your category? Let’s talk. Email kami@zoeticamedia.com.