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The Well Well West Festival 2025 picks up on what would be the 15th anniversary of the Big Texas Rally for Recovery—a grassroots movement that grew into a statewide symbol of health, wellness, and recovery. For over a decade, the Rally brought together voices from across Texas to break down stigma, elevate conversations around wellness, and build a stronger, healthier community.

While funding challenges have paused the official Rally this year, the spirit of the movement lives on through this festival. We’ve come together not to mourn what’s been lost, but to expand on it and invite the nation to be part of what’s been built—and what’s yet to come.

This festival stands as both a tribute and a transformation. It honors the Rally’s legacy while boldly stepping into a new era—one where wellness is not an afterthought, but a way of life. Where cowboy boots and mindfulness walks share the same ground. Where open skies meet open minds.

We’re planting the seeds of something bigger than a single event. This is the new era of wellness in the Western world.

Welcome to the future. Welcome to The Well Well West Festival.