Our client is revolutionizing enterprise software delivery. As a leader in the Gartner Magic Quadrant for Enterprise Agile Planning, it enables large-scale organizations to drive digital transformation through AI-powered DevSecOps. Their platform empowers over 50% of the Fortune 100 and market leaders across industries like financial services, retail, technology, manufacturing, and government. By unlocking the power of predictive insights and secure software delivery, they help their clients accelerate their innovation and stay ahead of the digital curve.

About the Role:

Our client is looking for an outstanding data-driven and creative Director, Demand Generation to join their Marketing Team. You will work closely with the Sales and Business Development (BDR) teams to play a major role in scaling and optimizing their demand engine.

You will be responsible for creating and executing awareness and demand generation marketing campaigns across digital and traditional channels that enable the company to achieve their revenue targets. You will develop and quarterback the execution of integrated marketing programs and campaigns designed to create demand and influence opportunity creation within their target market segment. Above all else, you are a startup-minded, over-achieving Marketing enthusiast who enjoys trying new things and stepping outside your comfort zone. The ideal candidate loves tapping into their creative side and relishes adventure and problem-solving, rather than just implementing or enforcing an established playbook.

What you will do:

• Drive the growth of brand awareness, lead generation and engagement within their target segments and personas by using a variety of digital and traditional acquisition channels to generate interactions for their BDR organization.
• Design, implement, and iterate on the company’s integrated campaign framework, ensuring effective collaboration and integration with Digital, Field Marketing, Product Marketing, Content Marketing/Communications, Sales, Operations, and other relevant stakeholders to create streamlined planning and execution processes. You and your team will act as the glue between strategy and execution, ensuring smooth rollout and strong results for the company’s campaigns cross-functionally.
• Plan, develop, and execute demand generation programs and integrated marketing campaigns across product announcements, key content assets, creative promotions, meeting makers, and more.
• Own their Account Based Everything strategy and project manage the execution of various tactics across multiple stakeholders and channels with a focus of driving impactful and measurable outcomes within their target accounts.
• Lead annual global marketing calendar development, including regular updates and enablement communication for cross-functional teams.
• Own the webinar program from concept through to promotion, logistics, and follow-up, including direct, 3rd party, and partner webinars.
• Develop multi-touch omnichannel nurture programs to engage prospects and move them through the funnel.
• Work cross functionally to create conversion-optimized copy for emails and landing pages that promote their campaigns targeting their various personas.
• Work closely with business development and account executive teams to develop enablement materials and feedback loops for continuous optimization.
• Analyze campaign results in detail, draw insights and make data-based adjustments.

What you bring to the team:

• 8+ years of experience in demand generation in a fast-growing, start-up environment, B2B SaaS strongly preferred
• Familiar with CRM and marketing automation tools - Salesforce and Marketo preferred
• Experience with creating engaging and creative content for awareness and demand generation campaigns.
• Excellent written communication skills: you will be developing conversion-optimized copy for email, landing pages, ads, etc.
• Project management skills and the ability to manage multiple priorities effectively.
• Collaborative team player and self-starter, ability to influence cross-functional stakeholders to bring them along on your journey.
• Experience driving revenue results across multiple channels, including scaling global strategy for local execution.
• Experience with and understanding of traditional, digital and emerging channels to create demand.
• A deep understanding of integrated campaign best practices, playbooks, customer journeys, etc.
• Experience growing a database organically and generating warm leads for BDRs
• Ability to learn new technologies, products and systems quickly.
• Creative, innovative, resourceful, with the ability to work successfully in an ever-changing environment with competing priorities.
• Most of all, a general “can do” whatever-it-takes attitude to solve any problem and win at any challenge.

Why join the hiring company?

• Robust benefits options including Medical, Dental, Vision and other plans
• Unlimited Paid Time Off (PTO) program plus recognized holidays
• Unlimited access to continuous learning and professional development with TalentLMS
• Flexible working arrangements in a remote setting
• Opportunity to work with a diverse, globally distributed team.

Salary Range

Our client believes in fostering a culture of pay transparency. They are committed to providing their employees with fair and competitive compensation. The current base salary range for this specific job is estimated to be between $145,000 – $155,000.

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”