We are seeking a Director of Digital Media to lead the strategy, execution, and performance optimization across multiple social media channels. This role is responsible for growing audience, engagement, and brand awareness across platforms.

• Manage and grow the brand's presence across platforms such as Instagram, Facebook, X, and YouTube

• Develop and schedule content calendars aligned with brand strategy and campaign timelines

• Analyze performance metrics and platform trends to inform strategy and content adjustments

• Collaborate with creative and marketing teams to produce engaging multimedia content

• Monitor social conversations and respond to comments, messages, and brand mentions

• Oversee platform-specific community management and engagement strategies

• Manage paid social campaigns including targeting, budgeting, and reporting

• Stay up to date on social media trends, platform updates, and best practices

• Strong understanding of platform algorithms, analytics, and engagement strategies

• Ability to interpret data and create performance reports

• Excellent writing, editing, and communication skills

• Strong organizational skills and attention to detail

• Ability to work independently and meet deadlines in a fast-paced environment