Position Summary
The Professional Women’s Hockey League is seeking an experienced and passionate Email Marketing Coordinator to support the league and its teams. The Email Marketing Coordinator will primarily be responsible for the coordination and execution of transactional email campaigns across the league and its teams and will also provide support in email/SMS automation and optimization. Utilizing and developing branded email templates, the Email Marketing Coordinator will execute the guidance and strategy as provided by the Brand and Marketing team at both the league and team levels with the goals of improving and optimizing revenue-related conversion rates and increasing brand affinity.

Duties & Responsibilities

• Executing the provided guidance and strategy for email deployment working with cross-functional team members at the league and team levels, with the primary goals of driving revenue and increasing brand affinity
• Drafting, scheduling, and sending transactional emails for each market, such as pre-sale notices and on-sales, Season Ticket Member communications, Membership Renewal notices, and attendance information emails, among others, through Klaviyo
• Working with the Sr. Manager, Marketing and VP, Ticketing and Team Business Operations on a unique go-to-market strategy for ticketing pushes and automations in each market
• Provide reporting and performance metrics to the Brand and Marketing team and other applicable departments where required
• Collaborate cross-functionally with internal departments to execute email-based needs, including but not limited to Partnerships, Merchandise, and Ticketing.
• Provide additional support in the execution of email campaigns and automation flows as needed
• Other duties as assigned
  
  

Qualification Requirements

• Minimum of 1-2 years’ experience in email marketing across newsletters, transactional emails, and marketing automation
• High proficiency and experience in Klaviyo a must, experience in other email systems a plus
• Knowledge of HTML coding is considered a plus
• Excellent time management and ability to prioritize while meeting assigned deadlines
• Must be proficient with computers and MS Office programs.
  
  

Skills, Abilities & Other Attributes

• Strong written and oral communication skills with the ability to communicate well with management-level peers as well as employees in other groups across the organization
• Experience in other email systems a plus
• Proactive, collaborative and resourceful
• Highly motivated to continuously learn and improve department processes
• Strong organizational skills with attention to detail
• Ability to work long, irregular hours and weekends as dictated by event schedules and project timetables
• Strong analytical and creative problem-solving skills
  
  

Compensation Range: $42,000 - $45,000 USD / $50,000 - $55,000 CAD including participation in the company-sponsored benefit plan(s).