About Kendra Scott

We are a fun, talented and driven team dedicated to providing our customers with gorgeous products and a WOW! experience. Family, fashion and philanthropy are at the core of our company and though we move at a very fast pace, we are committed to maintaining a family-oriented work environment and giving back to our community. A passion for great design, dedication to innovation and a strong social media presence are our building blocks for creating a unique and engaging lifestyle brand across all channels, including retail stores, wholesale accounts and e-commerce. With this role located in Austin, Texas we embrace the unique vibe and energy of our hometown as an inspiration for our brand and company culture.

Position Overview

The Social Media Manager is a key member of the Brand Marketing team, reporting to the Senior Director of Social Media and Influencer. This role is responsible for leading creative ideation and execution of social-first campaigns that bring our brand story to life across platforms.

We’re looking for someone who lives and breathes social trends, especially TikTok and Instagram, and knows how to transform cultural moments into breakthrough brand content. The ideal candidate will pair creative vision with strategic rigor—concepting big ideas, shaping engaging storytelling, and ensuring execution drives both community engagement and business results.

This person will also manage our editorial calendar, collaborate closely with our Creative and Influencer teams, and mentor junior social team members while ensuring our content keeps Kendra Scott at the forefront of culture. This person will also support performance reporting, streamlining team workflows, and operations to ensure we’re delivering engaging content and meaningful business results across all platforms.

Responsibilities

• Manage and own the social media editorial calendar, ensuring strategic and timely rollout across platforms.
• Lead social-first creative ideation for campaigns, product launches, and cultural moments, developing big ideas that drive engagement and brand storytelling.
• Concept, brief, and execute cross-channel campaigns with a focus on TikTok, Instagram, and emerging platforms.
• Partner with Creative, Brand, and Influencer teams to produce trend-driven, platform-native content that breaks through the feed.
• Monitor cultural trends, TikTok formats, and consumer conversations to proactively inform content strategy.
• Attend photo and video shoots to direct and capture social-first creative assets.
• Support monthly and campaign-level social reporting, translating performance metrics into actionable insights and recommendations.
• Partner with Marketing Operations and Brand team to launch seasonal collections and new products through social campaigns.
• Refine social operations, workflows, and publishing processes to drive team efficiency and scalability.
• Partner with Social Influencer Lead to source influencer content that aligns to key social campaigns and brand storytelling
• Manage junior social team members, providing guidance and support for their growth.
  
  

Our Ideal Candidate will have: 5+ years of social media experience or in a related field, including time in a creative or strategic role.

• Bachelor’s degree or equivalent work experience, preferably in the Social Media, Marketing, Public Relations, or Communications field
• 1+ years of experience with management
• Strong track record of leading cross-functional social campaigns and collaborating with creative partners
• Experience with people management (1+ years) and interest in mentoring junior team members
• A portfolio or work samples that demonstrate strong creative ideas, trend fluency, and social-first storytelling.
• A proven ability to execute with consistent delivery
• Deep expertise in TikTok, Instagram, and emerging social platforms—from trend cycles to content formats.
• Proficiency in analytics tools (e.g., Sprout, Dash, native platform insights), comfortable with Excel, and ability to distill complex data into compelling takeaways
• Strong project management skills and ability to manage multiple campaigns and priorities
• Highly collaborative with a strong ability to build relationships with co-workers and keep others informed
• A growth mindset and passion for experimenting with new ideas, formats, and platforms.
• Able to travel to photoshoots and brand events as needed (10-15% travel)
• Ability to represent the Kendra Scott brand with energy and creativity in both digital and real-life moments.
• Able to work in a fast-paced environment
• Able to effectively and efficiently multi-task and triage multiple priorities
• Basic understanding of statistics and social media performance metrics
• Familiarity with Influencer/affiliate marketing networks and the affiliate marketing landscape
• A shared appreciation for our 3 core values of Family, Fashion and Philanthropy
• Bonus: Preferably this candidate will have experience working in-house with a consumer Brand, and proven experience working with lifestyle, fashion, or consumer brands.