The Sr. Mgr., Marketing Operations position exists to provide application expertise for marketing workflow, corporate asset management, and data segmentation. This position provides leadership for ministry-wide Information Stewardship efforts and works with vendors to optimize systems and processes for internal clients.

This position qualifies for a hiring bonus. 

Essential Duties/Responsibilities:

Develops and recommends marketing application strategy, direction, and solutions in partnership with the Executive Director, Constituent Services and the CMO 

Develops staff in their areas of focus, especially Salesforce and Marketing Cloud

Works closely with other departments throughout the ministry, especially Marketing, Fundraising, and Publishing

Partners with FOF IT Senior Management to define and implement systems database integrations 

Provides advanced client troubleshooting skills, and, if necessary, interfaces with FOF IT and applications technical services to solve technical problems (application failure, system errors reported by users, etc.)

Manages vendor relationships 

Works with the analysts to design training strategies identify the best ways to deliver training 

Marketing Workflow and Asset Management:

Acts as application owner of the Productivity Management system, allowing for high volume marketing activity and client transparency throughout the organization

Identifies optimum design elements for productivity management by working with the management and staff of Marketing, CRM Communications, Donor Relations, Data Services, and external marketing and fundraising agency personnel as well as other key stakeholders in the ministry

Ensures end user satisfaction and collaborates with users to recommend marketing solutions and enhancements. Retains marketing technology best practice trends and translates that knowledge to the ministry’s marketing needs

Establishes analytical reporting processes for both Productivity Management and Asset Management

Directly supervises the analyst, and architect, to ensure support of ministry marketing activities

Data Segmentation:

Acts as application owner that supports the email, mobile push, social and SMS functionality for ministry digital marketing efforts

Develops and recommends marketing application strategy, direction, and solutions in partnership with the Executive Director, Constituent Services and the CMO

Directly supervises the Manager, Audience Data Segmentation and team responsible for all audience segmentations for donor, marketing, and ministry campaign efforts

Manages the uses of SSMS and Salesforce/Marketing Cloud for data segmentation; designs development plans for each member of the team to attain determined levels of competency in Salesforce/Marketing Cloud within agreed-upon timelines

Other Duties/Responsibilities:

Performs all other duties as assigned

Managerial Breadth/Scope of Job:

Manages the Data Services Manager, MRM Administrator, Source Code Administrator and DAM Administrator

Working Environment/Physical Requirements:

This position is eligible for a hybrid work schedule following the completion of the initial training period

Fast-paced office environment with frequently changing priorities and a high level of interruptions

JOB QUALIFICATIONS/REQUIREMENTS

Character/Spiritual:

Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer

Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer

Engages in Christian ministry

Demonstrates behaviors aligned with FOF core values

Personal Characteristics:

Lives with integrity derived from Biblical values and demonstrates standards of conduct that meet or exceed company and/or legal requirements

Strong client focus

Ability to handle stress associated with changing priorities and multiple tasks

Team-oriented

Service oriented and responsive

Results oriented, self-motivated, and committed

Detail oriented and systematic

Knowledge/Experience:

Bachelor’s Degree in Business-related major or equivalent experience

7-10 years of experience in marketing applications and marketing business processes

3-5 years of experience with Salesforce/Marketing Cloud

Working knowledge of Focus on the Family’s mission, values, and objectives

Working knowledge of entire creative and media production processes

Computer proficiency in a variety of Microsoft Office Tools (Excel, Word, Access, PowerPoint, Visio, Project, and SharePoint)

Knowledge of SQL databases, SQL database queries, and Crystal Reports software is desirable

Skills, Abilities, and Special Talents/Gifts:

Client-focused

Strong attention to detail

Excellent organizational skills

Ability to adjust quickly to meet a goal and/or changing circumstances (changed work schedules, customer needs, or strategic direction)

Exceptional analytical ability with logical thought processes

Can work well under time pressure, ability to manage numerous and sometimes conflicting objectives, projects, and/or activities at the same time

Strong planning and time management skills

Very good oral and written communication and facilitation skills

Ability to work with limited supervision

Ability to supervise, manage, and lead several direct reports

Ability to lead and/or participate effectively on a team and work with other teams within the ministry

Ability to work effectively at all levels of the organization, from individual contributor all the way to executive level

Ability to manage projects effectively by establishing a learning environment and philosophy that facilitates successful outcomes

Demonstrates a commitment to continually developing skills, competencies, and maturity

Pay Range: $83,196 to $95,157/Yr    

Posting contact email: [email protected]

Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.

Job Details

Pay Type

Salary 

Benefits

Hybrid Work

Medical Insurance

Vision Insurance

Dental Insurance

Paid Time Off

Flexible Spending Account (FSA)