Language creates culture. Every society on earth proves it. Anthropologists have long noted that culture and language are inseparable—what people say shapes what they see, value, and become. In parts of Africa, there are regions where eleven distinct languages are spoken in a single area. Those languages don’t just sound different—they form different worlds. They shape community, hospitality, art, and imagination. Language is the lens through which people experience reality. It’s not just about communication—it’s about creation.
If language creates culture in every other sphere of life, why would the church be any different? What if discipleship doesn’t begin with a program, but with the words we keep saying to one another?
Language is one of the most overlooked tools of discipleship. The words we use most often are quietly forming who we become together—not as the source of change itself, but as the atmosphere where gospel change can take root.
The Theology of Words
The Bible begins not with action, but with speech. “And God said…” (Genesis 1:3). God spoke, and light appeared. He spoke again, and oceans divided, land emerged, and life came into being. The first creative act of God was not the work of his hands, but the word of his mouth. Words, in God’s economy, are how creation takes shape.
Then, in John 1, that same creative Word takes on flesh: “In the beginning was the Word… and the Word became flesh and dwelt among us” (John 1:1, 14). Language is central to God’s nature. He is a speaking God. And His words always give life. When Jesus calls disciples, He does so with words: “Come, follow me.” “Go and make disciples.” “Love one another.”
Each command is more than instruction—it’s invitation and creation. God’s speech brings a new kind of world into existence, and those who follow Him become part of that world. And because we bear His image, our words carry weight too.
The Church as a Language Community
If God’s words create worlds, then the words of His people create cultures. In the first century, followers of Jesus began using words with distinctly new meanings: grace, gospel, fellowship, kingdom, brother, sister. These weren’t slogans—they were identity markers. The world spoke the language of power, achievement, and self-preservation. But this new community spoke of mercy, humility, and love.
Every church speaks a language. Whether intentional or not, we’re teaching people how to talk about God, themselves, and one another—and that speech forms the soul of the community. If we constantly speak in terms of performance (“Do better,” “Try harder,” “Be more faithful”), we’ll create a culture of striving. If we regularly speak in terms of grace (“You’re loved,” “You’re seen,” “You’re forgiven”), we’ll cultivate a culture of rest and renewal.
The question isn’t whether language shapes culture—it’s which language we’re speaking.
At the church where I pastor, we constantly use the term “known and make known” in reference to our relationship with Christ and what we are called to by Christ. It’s been amazing to see this truly take root as people not only hear this week in and week out, but now use it as part of their regular vernacular.
Words That Support Discipleship
Discipleship is ultimately about becoming more like Jesus as grace and truth are passed on through relationship. That’s the heart of formation.
But for people to stand in that truth—to be reminded of who God says they are and what He’s calling them into—they need a culture that keeps that truth alive in the air they breathe. Intentional language builds that atmosphere. It helps gospel transformation take root and grow.
When Jesus taught His disciples, He gave them words to hold onto:
“Blessed are the poor in spirit.”
“The last will be first.”
“Whoever loses his life will find it.”
These aren’t just paradoxes—they’re linguistic revolutions. They flip the grammar of human greatness and teach a new dialect of grace. James describes the tongue as a rudder—small but powerful, setting the direction of an entire ship (James 3:4–5). In the same way, the words we speak set the course for our discipleship culture. If the tongue is a rudder for a person, then shared language is the rudder for a community.
Creating a Shared Vocabulary
Every healthy discipleship culture has its own shared vocabulary—words and phrases people grab onto, repeat, and pass down. This is a simple yet profound leadership/team question: What do we want to hear in the hallways? What gospel truths do we want echoed in groups, homes, and prayers?
Maybe it’s as simple as:
“Grace changes everything.”
“Jesus is better.”
“We don’t work for God’s approval; we work from it.”
“We are forgiven people learning to forgive.”
These phrases are more than catchy—they’re catechetical. They teach the heart what the mind already knows. When gospel words are spoken often enough, they begin to reshape thought and behavior. They reorient reactions, soften hearts, and remind us who we are. This is how language becomes liturgy (the way of worship). And liturgy, over time, becomes life.
So as a team, take time to ask at your next staff meeting: What words or phrases do you want people to grab onto and repeat—words that reflect the cultural ethos of our church? Then start saying them often. Pass them down to your leaders. Bring them up in sermons and teaching. Use them in vision casting with your members. And celebrate the fruit of these words being lived out in ways that produce gospel fruit.
The Weight of Casual Words
The opposite is also true. The wrong words quietly create toxic cultures. A few careless phrases repeated in meetings, sermons, or small groups can form more than habits—they can form hearts. I once heard a pastor say, “We’re a church that doesn’t have time for immaturity.” He meant it as a call to depth, but people heard a warning: Don’t bring your mess here. And over time, they didn’t. The way we speak about people, struggle, failure, and sin reveals what kind of discipleship we actually believe in. What we celebrate and what we correct most often reveal our theology. What we say reveals our true culture.
Culture Isn’t a Slogan
Every leader wants a “discipleship culture,” but you can’t build one through mission statements or branding. You build it through what people hear and say every week. Culture isn’t just what’s printed on a wall—it’s what’s whispered in a hallway. So cultivating a gospel-centered discipleship culture means curating gospel-centered speech—a shared vocabulary that sounds like grace, smells like Jesus, and feels like freedom. When that happens, the language of your community becomes its liturgy—and that liturgy becomes the soil where disciples grow. Culture is what we keep saying until it becomes who we are.
Say It Until It’s True
We shouldn’t underestimate how powerful language really is. God spoke the world into being. Jesus spoke new hearts into existence. The Spirit speaks the truth into our souls. If we want to form disciples, we must learn to speak like our Father—words that create life, build belonging, and breathe grace.
So keep saying it. Keep preaching it. Keep reminding them—and yourself—of what’s true. Say it until it sounds familiar. Say it until it shapes culture. Say it until it becomes the way of life for your people. Obviously, language isn’t the goal of discipleship; Jesus is. But shared gospel language helps us remember what’s true when we forget, and believe what’s true when we doubt.
Keep speaking those words of grace until His voice becomes the loudest in the room.
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