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Director of Sales Operations

Description

      • Reports to: EVP of Sales

        Overview

        We are seeking an experienced and results-driven Director of Sales Operations to lead, optimize, and enhance our sales processes to drive revenue growth and operational excellence. This role will be the central hub ("belly-button") of the sales organization, ensuring alignment between Sales, Sales Operations, Marketing, and Salesforce CRM. Acting as the "hammer" of the team, this individual will enforce process adherence, optimize sales productivity, and provide data-driven insights to maximize efficiency.

        This role requires a strategic mindset with a hands-on execution approach—ensuring our sales processes are followed, continuously improved, and aligned with business objectives.

        Key Responsibilities

        Sales Process Optimization & Execution
      • Develop and execute strategies to enhance sales productivity, effectiveness, and efficiency.
      • Lead sales operations functions, including forecasting, analytics, territory planning, and performance measurement.
      • Ensure CRM hygiene, process adherence, and automation adoption, optimizing workflows and reporting accuracy.
      • Work closely with sales leadership to identify growth opportunities and refine go-to-market strategies.
      • Establish and enforce Rules of Engagement, ensuring clear handoffs and accountability between teams.
      • Sales Enablement & Training
      • Oversee the development of sales training programs and ensure continuous improvement in sales methodologies.
      • Implement and optimize sales tools, CRM systems, and automation technologies to streamline operations.
      • Supervise the creation and maintenance of sales collateral, training materials, and playbooks to support the sales team.
      • Design and manage a quarterly enablement calendar, ensuring sales teams are equipped with the necessary knowledge, tools, and best practices.
      • Data-Driven Decision Making & Performance Metrics
      • Drive a metrics-driven culture, analyzing sales performance, trends, and key performance indicators (KPIs)to guide strategic decisions.
      • Establish and maintain a sales scorecard, monitoring compliance with pipeline management, forecasting accuracy, and process adherence.
      • Provide weekly and monthly sales performance reports as well as Quarterly Board reports with key insights to inform executive decision-making.
      • Conduct win/loss analysis to identify improvement areas and optimize deal execution.
      • Cross-Functional Alignment & Collaboration
      • Collaborate with Marketing, Accounting, and Operations to align sales strategies with overall business objectives.
      • Work closely with internal department teams to ensure seamless cross-functional collaboration.
      • Oversee the proposal management process, ensuring timely and high-quality delivery of proposals.
      • Manage and optimize sales messaging, email templates, call scripts, and promotional materials to drive consistency in outreach.
      • Team Leadership & Development
      • Manage and mentor a high-performing sales operations team, fostering professional growth and development.
      • Provide leadership to a sales operational support hire (Proposal Coordinator), ensuring they are equipped to handle day-to-day sales enablement tasks.
      • Lead ongoing training initiatives on relevant topics, tools, and best practices to ensure continuous improvement across the team.
      • Event & Outreach Coordination
      • Partner with marketing and sales leadership to plan and execute events such as trade shows, networking sessions, and promotional outings.
      • Oversee the creation and distribution of promotional materials, ensuring alignment with brand guidelines.
      • Analyze budgets and collaborate with the EVP of Sales to evaluate ROI on promotional event spend.


      Ideal Candidate Profile

      5+ years of experience in sales operations, sales enablement, or revenue operations, with leadership experience preferred.
    • Strong proficiency in Salesforce CRM, sales analytics, forecasting, and automation tools.
    • Proven ability to enforce sales processes, drive accountability, and improve operational efficiency.
    • Experience developing training programs, sales enablement strategies, and process improvement initiatives.
    • Analytical mindset with a data-driven approach to decision-making and sales performance optimization.
    • Excellent leadership, communication, and cross-functional collaboration skills


    Why Join 4M?

    Be a key part of a growing sales team with direct impact on business success.
  • Hands-on role with clear ownership of proposal development and execution.
  • Work with a supportive leadership team that values high-quality work and continuous improvement.
  • Competitive salary, benefits, and career development opportunities.


If you are a detail-oriented, deadline-driven professional who thrives on writing, organizing, and managing proposals, we invite you to apply and be part of 4M’s success!

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