From Corporate VP to Christian Hip-Hop Leader - James Rosseau On ActsSocial Podcast

Guest: James Rosseau (Trig), CEO of Holy Culture

Hosted by Shawn Whitson

In this episode, Shawn Whitson sits down with James Rosseau, also known as Trig, the CEO of Holy Culture, to explore his personal journey from a difficult childhood in North Philly to corporate success, and ultimately to founding one of the most influential platforms in Christian hip hop.

James shares how pivotal life moments—including the loss of his father and divine encounters—reshaped his calling from secular rap to creating music and platforms centered on faith. He opens up about the formation and growth of Holy Culture, from radio to launching a record label, and the challenges of maintaining spiritual integrity in an industry that's often anything but.

Key Topics Covered:

• James’ transition from secular music to Christian hip hop
  
  

• The impact of fatherlessness and finding validation
  
  

• Corporate career as preparation for ministry
  
  

• The launch and exponential growth of Holy Culture Radio (SiriusXM Channel 140)
  
  

• The founding of the Holy Culture record label in 2023
  
  

• The faith-driven mission behind Holy Culture's F.A.V.E. model: Faith, Arts, Vocation, and Education
  
  

• Challenges of Christian content creation in a hostile online world
  
  

• Divine nudges—literal ones, including being pulled over by a stranger on the highway with a word from God

Standout Quotes:

“You're not just saying things that aren't for God—you're giving the soundtrack to them.”
“God gives you just enough to take the next step.”
“People should find something peculiar about you in the workplace.”
“If you're causing this much friction, you're probably doing something right.”

Where to Find James and Holy Culture:

🌐 Website: HolyCulture.net
📻 SiriusXM Channel 140
📱 Mobile App: Holy Culture
📺 Streaming: Glue TV (Roku, Apple TV)
🔗 Social: @HolyCulture across platforms - Instagram , Facebook, Spotify, LinkedIn, Youtube.
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